Electronic Arts (EA) has recently made a ground-breaking acquisition that involves billions of dollars. The studio paid $1.4 billion to acquire Playdemic from Warner Media. It is the same studio that has produced the remarkable sports simulation title, Golf Cash. This title has already won multiple awards and is available on Android, iOS, and Facebook.
The studio was founded in 2010, and it has undoubtedly made serious headways in the past decade.
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Electronic Arts shared the news via a blog post
The American gaming giant shared the news via a blog post on its official website. This move is going to grant EA a formidable position within the mobile market. Playdemic’s expert teams and years of expertise in the market will become a valuable resource for the studio. It will serve as a guiding light for EA, as it is looking to tap into the mobile gaming market.
This section of users usually includes hyper-casual gamers, who merely play games to pass time. This will require a brand new outlook for the studio, as it tries to gain a respectable position. Golf Cash has managed to gain recognition from reputed organizations within the industry. It includes AFTA Games Mobile Game of the Year (2018), Mobile Games Awards Game of the Year (2018), PocketGamer.biz Game of the Year (2017), and The Independent Game Developers’ Association (TIGA) Awards Game of the Year (2017).
Warner Bros’ president, David Haddad, shared his thoughts about the recent development.
“We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity. While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”
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As you may already know, it was recently announced that Playdemic is to be acquired by Electronic Arts (‘EA’). We are extremely excited to start our journey with EA and you can read the full story on our Facebook page.
— Golf Clash (@GolfClashGame) June 23, 2021
EA has gained an important ally in Playdemic
EA’s Ceo, Andrew Wilson, shed light on the future of the studio, and how Playdemic will help the studio.
” Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family. In addition to the ongoing success of Golf Clash, the talent, technology, and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”
This will mark an important moment for EA, as Playdemic will help speed up EA’s growth in the mobile market. The mobile division of EA will certainly get a splendid chance to expand their horizon.
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