The rise of European NBA players like Giannis Antetokounmpo, Luka Doncic and Nikola Jokic has led to significant viewership growth in major markets on the continent this season, league officials said this week. The growth in Europe is being fuelled by a 15% increase in NBA League Pass subscriptions internationally, which makes games available to […]
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from Inquirer Sports https://sports.inquirer.net/415984/nba-european-talent-powers-overseas-ratings-boom
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